Paula Peña Carrillo - Publicist and Graphic Designer in Cali

I build visual identities that communicate each brand essence: logos, color palettes, typography, and coherent visual systems.

I create social media pieces that blend aesthetics and intent. Content tailored to each platform and brand voice.

I design menus, brochures, magazines, and printed materials with attention to typography, visual hierarchy, and reader experience.

I create characters, original worlds, and illustrated pieces for brands that want to communicate with a more handcrafted touch.

I turn insights into creative concepts. I plan campaigns with strategic foundations that drive impact and brand recall.

I design functional, attractive menus that reflect the business food identity and improve customer experience.